From Setback to Embracing Self-Trust: A Journey into Leadership

Explore the transformative power of embracing self-trust in this inspiring blog. Follow the author’s journey from setback to leadership, as they embrace authenticity, overcome self-doubt, and guide others in unlocking their potential. Step up to the plate and cultivate self-trust in your own path towards impactful leadership in 2024.

Investment in Brand Strategy: A Game-Changing Decision

The challenge we often hear is, “Who wants to invest in brand strategy?” It’s a fair question! As humans, we’re inclined to seek quick fixes for our challenges, whether it’s retaining employees, reaching a specific customer base, or achieving sales goals. While these concerns are valid, understanding your brand and your strategy eliminates guesswork and … Read more

Celebrating Women in Small Business: My Journey with Pennant Creatives

Join me as I reflect on my personal journey as a woman in small business and the challenges and triumphs that have shaped my experience. Discover the power of values-based branding and the incredible impact women-owned businesses have on the economy. Let’s come together to celebrate and support the remarkable women driving our small businesses forward.

Traditional vs. Values-Based Brand Strategy: Exploring the Distinctions

In the ever-evolving landscape of marketing and branding, strategic thinking is the compass that guides companies through the changing tides of consumer behaviors, cultural values, and market dynamics. This blog delves into two contrasting approaches to brand strategy: the Traditional Definition and the Values-Based Definition. While they may seem similar at first glance, these definitions … Read more

Summertime: Business on the mind

Summertime can be an ideal season to start working on your business here’s why:  In all of this, summertime is an ideal time to really focus in and adjust your business services with a good strategy. That’s right,  it’s essential to conduct thorough market research, plan strategically, and consider any potential challenges that may arise … Read more

Leveraging Summertime Vibes

The sunshine, smell of fresh cut grass, and a soft breeze gives us the reminder that summertime is here! This season gives so much energy to business owners that can be leveraged for ultimate success! But what are some ways you can leverage the positive summertime vibes? We have some ideas for you:  Refresh Your … Read more

VBB and YOU

WHAT it is… Values-Based Branding (VBB) is a unique process designed to help you uncover and define the hidden values that your brand represents. It’s a deep dive into what your messaging is conveying, and an altogether different way to re-examine your brand. WHAT it does… The VBB process allows you to focus on your … Read more