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Summertime: Business on the mind

Written by Dana Robertson

Published on

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

Summertime can be an ideal season to start working on your business here’s why: 

  1. Increased Positive Motivation: Summertime generally brings a more positive and relaxed mindset for many individuals. This positive energy can influence the way you invest time on your business–helping you stay resilient and focused on achieving your goals. It can also foster a more optimistic outlook and a willingness to take calculated risks, which are often crucial elements for entrepreneurial success.
  2. Flexible Schedules: Summertime often brings more flexible schedules for individuals, especially students and parents with school-aged children. With reduced academic or extracurricular commitments, you may have more time and freedom to focus on your business without the constraints of a demanding routine.
  3. Networking Opportunities: Summer is a season filled with social event (like baseball games!), industry conferences, and networking opportunities. Attending these events can help you connect with like-minded individuals, potential customers, mentors, or even potential business partners. Building a strong network is essential for the success of any business, and summer provides ample opportunities to expand your connections.
  4. Seasonal Demand and Trends: Many industries experience a surge in demand during the summer season. For example, businesses related to travel, outdoor activities, fitness, fashion, and event planning often witness increased customer interest and spending. By focusing on your business during this time, you can align your offerings with seasonal trends and capture a potentially larger market.
  5. Test and Refine: Summer can serve as a testing ground for your business ideas. It allows you to gauge customer response, gather feedback, and make necessary adjustments before the busier seasons or the end of the year. By starting early, you can fine-tune your product or service, identify any potential issues, and position your business for growth in the following months.

In all of this, summertime is an ideal time to really focus in and adjust your business services with a good strategy. That’s right,  it’s essential to conduct thorough market research, plan strategically, and consider any potential challenges that may arise during this period. A strong understanding of your brand strategy can help you get there. 

Need a pinch hitter? We’re here for you! Pitch us a project this summer.

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

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