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Written by Caitlin Schmidt

Published on

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

WHAT it is…

Values-Based Branding (VBB) is a unique process designed to help you uncover and define the hidden values that your brand represents. It’s a deep dive into what your messaging is conveying, and an altogether different way to re-examine your brand.

WHAT it does…

The VBB process allows you to focus on your core values, and ensure that those values are authentically and consistently represented in your brand. It looks at all aspects of your brand, not just the visual identity. Operations, strategy and employee engagement are all affected by the values you hold, and all represent your brand.

WHY you need it…

Now more than ever, customers want to purchase from companies that are transparent about their values and are willing to communicate them clearly and consistently. Likewise, employees want to work for organizations that are definitive about what matters most to them. VBB helps you bring all of your values to light and maximize their use in every aspect of your organization.

HOW you get it…

Contact Pennant Creatives today! Join Dana the Dreamer and Chris the Designer on a journey to rediscover your values, incorporate them into your processes, and ensure that they are authentically represented in your brand. No matter the size of your company or where you are in your branding process, Pennant Creatives and their Values-Based Branding process can help your brand make a bigger impact today!

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

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