Traditional vs. Values-Based Brand Strategy: Exploring the Distinctions

In the ever-evolving landscape of marketing and branding, strategic thinking is the compass that guides companies through the changing tides of consumer behaviors, cultural values, and market dynamics. This blog delves into two contrasting approaches to brand strategy: the Traditional Definition and the Values-Based Definition. While they may seem similar at first glance, these definitions … Read more

A Powerful Combination for Change

We like to say, “Creativity Can Change the World.” … Design and social work can be a powerful combination due to their complementary strengths and goals. Here are a few reasons why they work well together: By merging the strengths of design and social work, professionals can enhance their impact, promote social change, and create … Read more

VBB and YOU

WHAT it is… Values-Based Branding (VBB) is a unique process designed to help you uncover and define the hidden values that your brand represents. It’s a deep dive into what your messaging is conveying, and an altogether different way to re-examine your brand. WHAT it does… The VBB process allows you to focus on your … Read more

The PENN Method

You hire a web developer who has the best of intentions and you are thrilled with the possibilities… but somewhere along the way the vision gets lost. After experiencing this ourselves, we paused,  “there’s got to be another way!” What we’ve landed on is our PENN method.