-Press box

Dreamer Dialogues – Episode 2: Insights on Delegation, Pivoting, and Business Support with Ashley Stafford

Written by Dana Robertson

Published on

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

This month on Dreamer Dialogues, I’m thrilled to share the highlights of my recent conversation with Ashley Stafford. Ashley’s diverse expertise, from massage therapy to SEO analytics, highlights the value of continuous learning and interdisciplinary skills. Her commitment to community service and empowering fellow entrepreneurs is truly inspiring. She is a dynamic entrepreneur and leader in holistic therapy and business solutions. From discussing the practical and emotional facets that come with delegation to the power of pivoting in business, our conversation was insightful and inspiring.

SOP for Effective Delegation

Ashley emphasized the significance of establishing Standard Operating Procedures (SOPs) to streamline delegation. By clearly outlining tasks and expectations, businesses can ensure consistency and efficiency in operations. We also discussed specific steps to take when you are delegating and feel nervous to ‘let go’ of tasks you used to handle on your own. I put the SOPs for delegating in the show notes and everything! Bottom line is: delegation isn’t just about assigning tasks; it’s about empowering others while maintaining quality standards. 

Pivoting for Success

Ashley’s journey underscores the importance of pivoting in business to align with evolving market demands and personal growth. From her early experiences in homelessness to building thriving ventures, Ashley’s resilience and adaptability are evident. She encourages entrepreneurs to embrace change and explore new opportunities. It was awesome to hear her story and understand how she thinks about the PIVOT. 

Recognizing Limits and Embracing Support

A key takeaway from our conversation was acknowledging that it’s okay not to do it all. Entrepreneurs often feel pressure to excel in every aspect of their business, but Ashley reminds us that seeking support can lead to greater efficiency and personal well-being.

We talked about SO MUCH on this episode and so I encourage you to give it a listen and let me know what you think! 

Keep Dreamin’, 

Dana the Dreamer

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

Related News

Dreamer Dialogues – Episode 1: The Journey of Jo Davis, Seasoned Artist, Creative Guide, and Entrepreneur.

In this episode, we explore the journey of Jo Davis, a seasoned professional artist, entrepreneur, and creativity guide. Join us as we delve into her unique approach to business and the importance of staying true to oneself.