Values-based branding

Pennant has developed a creative process called Values-based branding (VBB) to help you uncover and implement a set of values that can be applied to every sector of your business. The VBB process encourages you to evaluate the core values of your business, while also uncovering the values you may not have recognized as part of your brand!

You want your brand to provide a consistent experience that feels authentic. Discovering and implementing the values uncovered in this process can elevate your brand to a level where you are not only reaching your target audience, but also giving them an authentic experience that makes them feel valued!


While our values-based branding is an essential process in our work together, we’ll create a range of solutions in these service areas.


brand new development, revisions or total re-designs. We will create a site that meets all of your technological needs and keeps your audience engaged

visual identities

visual representations of what you do and what values you represent. We’ll work with you to create an eye-catching logo that reflects your brand and really knocks it out of the park!

Social Media

content creation and management. From strategy to original marketing images, we will collaborate with you to ensure your business is maximizing its online presence!


fliers, newsletters, billboards and more. We will turn your ideas into valuable content for both print and web.


an integral part of everything we do! Together we will develop strategies that will take your business to the next level while maintaining your values and authenticity.


brand is so much more than a logo, colors, and a tagline. We can elevate your company by focusing on your people, your operations, and your identity.


Meet the founders of Pennant – the principles you will work with and who will guide each project from idea through final product, and then beyond.

Dana the Dreamer

Dana will collaborate with you to define the dream for your business and make that dream a reality! She is highly attuned to the needs of her clients and uses her boundless creativity to develop brands and designs that are uniquely yours, while still appealing to a diverse audience.

Chris the Designer

When it comes to design, Chris is a heavy hitter! With years of freelance design experience, he works tirelessly to create smart, authentic and compelling solutions for his clients. With a strong focus on innovation, Chris handles the technological needs of your business and strives to keep them aligned with your vision.