Yourbrandhasvalues! AtPennantweworktouncoverandrefineyourvalues. How?First,wecurateaplanofactionthatalignsbrand&values.Next,wecollaboratewithyoutooutlinethedreamandmakeitreality.Then,WeuseourValues-basedBrandingtocreatesmart&innovativesolutions.

Values-based branding

Pennant has developed a creative process called Values-Based Branding (VBB) to help you uncover and implement a set of values that can be applied to every sector of your business. The Values-Based Branding process with Pennant encourages you to evaluate the core values of your business, while also uncovering the values you may not have recognized as part of your brand!

You want your brand to provide a consistent experience that feels authentic. When you go through the Values-Based Branding process with Pennant, you can truly Discover and implement the values uncovered and can elevate your brand to a level where you are not only reaching your target audience, but also giving them an authentic experience that makes them feel valued!

Services

From visual representation to online presence and beyond, the Pennant team will strategize with you to make sure all of your bases are covered! We pour our passion into every project, and provide professional services that are authentic to your brand.

Branding

So much more than a logo or a tagline. We can elevate your company by focusing on your people, your operations and your identity, and create a strong brand that is uniquely yours.

Content Creation

From research to original copy creation, Pennant can help develop your idea into accessible content for blogs, newsletters, social media, and more – all with your target audience in mind.

Creative Director

As your Creative Director, I will plan, manage and inspire your team to work together to meet your goals while maintaining your brand vision and bringing your ideas to life.

Graphic Design

We will transform your ideas, and incorporate all branding attributes, into valuable content for both print and web – including flyers, brochures, newsletters, signage and more.

Professional Brand Strategy

Your professional brand is a distinctive and creative representation of who you are, what you do, and how you do it. Whether you are part of an established organization or new to brand development, we can consult you and guide you in the process of developing a powerful brand that authentically represents you and your work.

Social Media

Content creation and management. From strategy to implementation of impactful content, we will collaborate with you to ensure your business is maximizing its online presence!

Strategy

An integral part of everything we do! Together we will formulate ideas and make a plan that will take your business to the next level, while maintaining your values and authenticity.

Visual Identity

Visual representations of what you do and what values you represent. We’ll work with you to create eye-catching materials that uplift your brand and really knock it out of the park!

Websites

Brand new development, revisions or total re-designs. We will create a site that meets all of your technological needs and keeps your audience engaged.

Need photography, illustrations, digital ads, or SEO?
We can coordinate these services when you partner with us on a branding, design, or web project!

Work

Each time we complete a project for our clients, we see an opportunity to raise the pennant! This is in recognition of a strong relationship built on teamwork with our clients, and a celebration of a job well done!

Lititz Chooses Love

Discover how Pennant collaborated with Lititz Chooses Love, a grassroots organization advocating for LGBTQ+ individuals, to create a comprehensive online hub that celebrates diversity, fosters inclusivity, and amplifies the voices of grassroots movements. Learn more about the brand-focused, strategic overhaul that revitalized Lititz Chooses Love’s online presence and bridged the gap between their impactful events, resource center, and the Lancaster County community.

HeyJinx!

This five-year-old business lacked a cohesive brand and an updated website, posing a challenge that begged for a creative solution. We set to work creating impactful brand and visuals and an easy to update website.

United Way of Lancaster County

Discover how Pennant’s collaboration with United Way of Lancaster County transformed their website, infusing a fresh brand voice and organized navigation. Explore the journey from understanding the brand to the introduction of impactful visuals and the remarkable results achieved through authentic design.

About

Meet the founders of Pennant – the principles you will work with and who will guide each project from idea through final product, and then beyond.

Dana Robertson

Dana will collaborate with you to define the dream for your business and make that dream a reality! She is highly attuned to the needs of her clients and uses her boundless creativity to develop brands and designs that are uniquely yours, while still appealing to a diverse audience.

Press Box

Dispatches from the around the office. Check here for weekly recaps, project announcements, process Q&A’s – maybe some baseball news thrown in for good fun!

Dreamer Dialogues – Episode 2: Insights on Delegation, Pivoting, and Business Support with Ashley Stafford

Join us on Dreamer Dialogues as we talk to Ashley Stafford, a leader in holistic therapy and business solutions, about effective delegation, pivoting in business, and recognizing limits while embracing support. Gain insights and inspiration for your entrepreneurial journey.

Dreamer Dialogues – Episode 1: The Journey of Jo Davis, Seasoned Artist, Creative Guide, and Entrepreneur.

In this episode, we explore the journey of Jo Davis, a seasoned professional artist, entrepreneur, and creativity guide. Join us as we delve into her unique approach to business and the importance of staying true to oneself.