Chenel Trevellini, MSN RN CWOCN, Principal and Founder of Patient Safety Solutions approached Pennant Creatives to get help increasing visibility for Patient Safety Solutions (PSS), promoting the Pressure Wound Care Certification for Nurses globally. Initially, their goal was to drive traffic to mentoring services, but it became clear that Chenel’s expertise in wound care was a greater need. Her mission was to help her fellow RNs remain aware of cutting-edge research to improve patient outcomes and save lives.

Chenel’s personal story added depth to her professional brand: she lived full-time in an RV with her husband and co-founder of PSS, traveling to national parks, practicing yoga, and embracing self-care—values they wanted to integrate into Chenel’s professional narrative.

Pennant Creatives collaborated with Chenel to pivot her focus toward promoting her Professional Brand Strategy. Through a consultative approach, Dana Robertson and Caitlin Benson Schmidt helped Chenel define a brand that blended her professional expertise, extensive RN network, leadership in the field, and personal passions for travel and yoga.

The strategy included:

Strategic Content Creation: Blogs and LinkedIn posts that highlighted her authority in wound care while integrating her personal story.

Professional Branding: A cohesive narrative tying her professional goals with her unique lifestyle and passion for mentorship.
This approach positioned Chenel as an authoritative voice and a relatable, inspiring figure in the nursing field.

The brand-centric strategy significantly increased Chenel’s online presence, with a 60% growth in LinkedIn engagement. Her elevated visibility led to speaking invitations on innovations in wound care and reinforced her reputation as a thought leader.

This success allowed Chenel to retire early, enabling her to focus on travel and personal passions while maintaining her influence in wound care. Pennant Creatives was honored to play a role in helping her reach this transformative milestone.