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Empowering Women to Thrive Through Values-Driven Brand Strategy

Written by Dana Robertson

Published on

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

In a world where women business owners are wearing countless hats, it’s inspiring to see like-minded women working hard to bring their values to life. These women aren’t just running businesses—they’re creating movements, empowering others to live their best lives. That’s why I’ve dedicated my career to helping women refine their brand strategies and focus on what truly matters. As a Creative Brand Specialist, I guide entrepreneurs to tap into their passions and values, knowing this alignment attracts the ideal clients they dream of serving.

This past year, I launched Dreamer Dialogues, a podcast celebrating incredible women leaders I’ve encountered. Their stories are a testament to the power of pursuing your passions and staying true to your values. Through the podcast, I’ve learned that women often carry an intuitive understanding: when you build a business from a place of authenticity, the right opportunities naturally come your way. It’s a belief I hold close, and it’s what drives me to support women in aligning their brands with their purpose.

One of the most rewarding aspects of my Creative Brand Specialist role is walking alongside countless women as they refine their brands, clarify their goals, and embrace the iterative process of strategy. Branding isn’t a one-time event—it’s a journey of discovery and growth. I love helping women see the big picture while also breaking down actionable steps to achieve their monthly goals. Together, we build brands that not only reflect their values but also pave the way for sustainable success.

Rooted in my own values of creativity, love, and a strengths-focused perspective, I feel deeply fulfilled in this role. Every story, every brand, and every woman I’ve worked with has left an indelible mark on me. My mission is simple: to help women uncover the power of their unique voices and bring their visions to life. Seeing their success fuels my passion and reminds me why I chose this path. Together, we’re not just building brands—we’re creating legacies.

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

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