Providing specialized social media content for young adults with autism
Creating a content marketing and distribution strategy for individual social channels
Increased posting consistency and connectivity with the broader community of young adults with autism
Dr. Tasha Oswald of Open Doors Therapy is an expert in providing group and individual therapy for autistic college students, young adults, and young professionals as they transition to adulthood and their careers. With Dana’s previous experience in social work, Dr. Tasha sought out Pennant for assistance with creating social media content that speaks to her unique audience.
Pennant’s intense discovery process–understanding Dr. Tasha’s needs for her therapy practice, the content needs of her audience, and the resources that the practice provides–created the foundation needed to create content specific to Open Doors Therapy’s Facebook, Instagram, and LinkedIn. With that foundation, Pennant created and curated content that supported young adults through pivotal moments such as a new autism diagnosis, transitioning into college or a new job, and navigating relationships as an adult.
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