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Soul Creative by Aimee – Design that Resonates Roots and Branches

Written by Dana Robertson

Published on

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

When we met with Aimee McGrath to take first steps to building a landing page and logo for her, we knew we’d need to get the logo just right to match her grounded yet creative spirit. We were able to create a landing page that highlights the three aspects of her growing business. She was also able to work with us to refine the written content, including her bio–the hardest section of a website for any business owner to write on their own!
For the logo, we were able to get inspiration through our process of getting to know Aimee better and through a piece of her art that she shared with us: an image of a tree. The end result? Aimee was delighted with our work. “It was the easiest process ever! I was so thrilled.”
See more about our process with the development of the logo!
We are so excited with the end result and the best part? We gained a trusted member of our village and are excited for work that we’ll be able to do with her in the future! Thanks, Aimee.

Pennant's blog has been on hiatus since mid 2020, but is preparing for a return in 2023

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